On this podcast I am joined by Tobi Konitzer, Founder and CEO of Ocurate, to talk about the amazing things they are doing around LTV and how they help business leaders discover and understand who your company's most valuable customers truly are. His goal is to usher in a new era in which customer Lifetime Value, or LTV, becomes the organizing principles for B2C businesses. His company uses a proprietary database on 260 million adult Americans, in conjunction with customer data on purchases and product usage, to predict LTV with around 90% accuracy.
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I hope you enjoy the podcast!